THE CAMPAIGN
We turned the football pitch at Powerleague in Shoreditch into a work of art, painting the whole pitch as part of a huge promo campaign for Zara’s 'Athleticz' range. The pitch was creatively designed with the code '26 1 18 1,' representing 'Zara' spelled out in numbers.
Project Details
Client:
Zara Athleticz
North Six
Location:
East London
Sector:
Retail
Solutions:
Digital Content
Tagged:
RESULTS
The pitch served as the backdrop for a two-part content shoot, featuring a women’s game and a men’s game. Local athletes, kitted out in the latest Athleticz clothing, showcased the gear in action. The campaign was part of a broader initiative titled 'Ordinary Heroes', which included various promotional activities across major cities, including OOH ads in New York City and Paris.