THE CAMPAIGN
Taking on the role of global creative consultants for luxury fashion house Fendi, we’ve worked on numerous projects including designing and painting the roof of their Rome headquarters, consulting on concepts for video projects and facilitating artist apparel collaborations.
Project Details
Client:
Fendi
Location:
Rome
Sector:
Fashion
Tagged:
Licensing
Retail
RESULTS
Fendi licensed a design we created into a best- selling t-shirt (with the project being covered by media like Vogue, GQ and Dazed). We’ve paired them with artists leading to whole collections, and filmed thrilling content covered by culture magazines across the world. Check out some details below…

'F is for Future' campaign at Fendi Headquarters in Rome, 2017

'F is for Future' campaign at Fendi Headquarters in Rome, 2017

This was GSA's first collaboration with Fendi - where our storied partnership began. As part of Fendi's 'F is For…' campaign, we facilitated the painting of a rooftop mural called 'Ring of the Future' which depicted the word ‘Future’ in 6 different languages.

We recommended the 6 artists, organised logistics including flights, timing, materials and paint, and designed the mural. The creative was later licensed by Fendi to be used on a t-shirt, which became their best-seller that season.

Working with very tight timeframes, we represented brilliant UK-artist and ‘artfluencer’ Pref to provide Fendi with a series of innovative logos and patterns.

'Roma Amor' by Pref x Fendi, 2019

Fendi licensed the works and designs through us, which were then featured on over 50 items of clothing and apparel in their Spring/Summer 2019 collection.
Check out these photos from the ‘Roma Amor’ collection – all of the designs were facilitated, created, and licensed through GSA.

Pref's artwork for 'Roma Amor' x Fendi, 2019

'Roma Amor' by Pref x Fendi, 2019

'Roma Amor' by Pref x Fendi, 2019

We’re quite proud of our ability to pair the right brands with the right artists…

Across counties and continents, we handle artist recommendations, management, logistics and licensing, so that creativity can flourish.

'Roma Amor' by Pref x Fendi at Miami Design District, 2019

'Roma Amor' by Pref x Fendi at Miami Design District, 2019

'Roma Amor' by Pref x Fendi at Miami Design District, 2019

We also paired Fendi with Mr Doodle, for an HQ makeover in Rome and a series of handbags…

Hand-picked from our rarified artist network, we paired Fendi with celebrated ‘artfluencer’ Mr Doodle to design a range of handbags, handling all cross-border logistics to properly license and represent the artist and his work.
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