THE CAMPAIGN
McCain is pioneering ‘Regenerative Agriculture’ - an approach to farming designed to improve and restore soil health, enhance biodiversity, and reduce the impact of chemicals on the environment. To bring sustainable farming to the masses, McCain created a surprising collision of two worlds, urban and rural. We were given the brief to create a hand-painted mural designed to evoke the feeling of looking up at wildflowers, echoing their commitment to 100% regenerative farming by 2030.
Project Details
Client:
McCain
Talon
Grand Visual
Location:
East London
Sector:
Food
Tagged:
Nature
Special Build
RESULTS
We created an incredible mural with hyper-real giant wildflowers which stopped passersby in their tracks. To drive audience interaction, the flowers on the mural ‘grew’ seed-paper leaves that could be peeled off by passersby, allowing people to plant their own wildflowers at home.