THE CAMPAIGN
Celebrating the release of A Minecraft Movie in 2025, 100% Pure New Zealand teamed up with Warner Bros and Mojang Studios to create world-first downloadable content for Minecraft – taking players on a journey through some of New Zealand’s most breathtaking locations.
Project Details
Client:
100% Pure New Zealand x Minecraft
Location:
East London
Sector:
Travel
Solutions:
Digital Content
Specials
Tagged:
RESULTS
Our custom designed mural stopped passers by in their tracks, shining from day to night with UV projections. The artwork showcases the incredible landscapes of New Zealand - available for players within the DLC. The 45ft tall mural was located on one of our busy East London sites, reaching over 1.9 million IRL impacts during the campaign.