THE CAMPAIGN
The purpose here was to drive public awareness that, despite not having traditional brick-and-mortar stores from which to sell, The Big Issue vendors run their own mini businesses, buying and selling copies of the magazine to earn a living.
Project Details
Client:
The Big Issue
Location:
East London
Sector:
Charity
Tagged:
Social Enterprise
RESULTS
Entitled ‘The Street is My Store’, we painted a realistic 3D ‘storefront’ to give Big Issue vendors their own ‘high street location’, serving as a bold visual cue that local vendors are running their own micro businesses.

This was also the launchpad for a new QR code initiative, personalised to each vendor, that consumers can share with friends and family to help boost sales.

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