THE CAMPAIGN
New-York-based brewery Brooklyn Brewery wanted to promote their new lager in a way that brought would bring a London audience into their world, and encourage creative talent at a grassroots level.
Project Details
Sector:
Beverage
Client:
Talon
Location:
South London
Tagged:
Alcohol
Interactive
Public Participation
RESULTS
This was the first mural we’ve painted with real beer, mixed right into the paint! Working with NYC artist Danielle Mastrion, we invited the public to contribute to the mural in a live event that saw Brixton locals armed with stencils, paintbrushes – and ice-cold brews.