THE CAMPAIGN
Celebrating the release of A Minecraft Movie in 2025, 100% Pure New Zealand teamed up with Warner Bros and Mojang Studios to create world-first downloadable content for Minecraft – taking players on a journey through some of New Zealand’s most breathtaking locations.
Project Details
Client:
100% Pure New Zealand x Minecraft
Location:
East London
Sector:
Travel
Tagged:
UV Lighting
Video Games
RESULTS
Our custom designed mural stopped passers by in their tracks, shining from day to night with UV projections. The artwork showcases the incredible landscapes of New Zealand - available for players within the DLC. The 45ft tall mural was located on one of our busy East London sites, reaching over 1.9 million IRL impacts during the campaign.