With over 150 media sites across the UK and beyond, our network of hand-painted advertising walls feature top locations that can put your brand right in the heart of the action, creating meaningful moments for fans. From match days and race days to red-letter-days – read on for some recent campaign highlights…
Details
Client:
Various
Location:
Various
Tagged:
Fandom
Floor mural
Football

Our walls put you in the heart of the action…

Right on the route

We got stuck into the buzz of marathon season in 2025, with incredible campaigns for Adidas, Radox, and Hoka. At the Adidas Manchester Marathon, our giant floor mural gave Mile 26 motivation to the 36,000 runners, featuring Adidas’ 2025 slogan ‘You Got This’, alongside four other inspirational murals.

Meanwhile, at the London Marathon, we put Radox right on the route, reminding runners that their post-run shower wasn’t far away. Then, we were back at the Hackney Half with HOKA, putting our beautiful 2000 sqft 100 Mare Street wall to perfect use with their ‘Let’s Fly Hackney’ mural, giving the 25,000 runners a well-needed boost. These campaigns were seen by over 117,000 runners across the events – not to mention the many thousands of crowds cheering them on. How’s that for high footfall!

Adidas x London Marathon, East London

Hoka x Hackney Half Marathon, East London

Radox x London Marathon, South London

Capturing fan moments

We honoured Arsenal Women’s FC champions Kim Little, Leah Williamson and Katie McCabe earlier this year for a powerful campaign with Persil: ‘Every Stain Should Be Part of the Game’ shedding light on the fact that 6 out of 10 girls avoid playing sports during their periods. We had the perfect site for the mural on Holloway Road, and the fans loved it - stopping to take a selfie with the portrait of the players on the way to and from the match.

Persil x Arsenal WFC, North London

Forever Brat...

2024 - 2025 has been a hell of a year for popstar Charli XCX following the release of Brat - from sweeping 8 Grammy awards to headlining Glastonbury. As the album turned 1 year old, we supported the celebrations with the brat 'forever <3' campaign takeover on our 100 Mare Street Wall in Hackney, paying homage to Charli's east London stomping ground, and ahead of her headline slot at Lido Festival in Victoria Park. Charli shared the mural on instagram to her 8.3M followers, garnering 871,000 likes. She even paid the wall a visit (pictured) - proving even global superstars love being recognised on our walls.

Charli xcx, East London

Charli xcx, East London

When Taylor came to town...

Taylor Swift x Visit London, East London

We partnered with Visit London for a special mural to celebrate Taylor Swift coming to town for the London leg of the ERAS tour in 2024. Capturing the palpable buzz as the city prepared for the pop megastar’s return to Wembley, we ran a competition to give one Swiftie the chance to have their original Taylor Swift artwork turned into a mural. The winning design was by Kate Claxton and popped up on Turville Street in Shoreditch in summer 2024, offering Swifties the chance to grab their selfie while Taylor was in town.

Taylor Swift x Visit London, East London

Local Heroes...

Stone Island x Liam Gallagher

We teamed up with Stone Island to honour musical legend Liam Gallagher in his hometown, outside his beloved Man City Club at the Etihad Stadium in Manchester. Painted larger than life by our talented Lead Artist Pete Barber, Liam's Stone Island collab was there to greet the c. 50,000 fans on match day!

Stone Island x Liam Gallagher, Manchester

JD Sports x Paddy Pimblett, Liverpool

JD Sports x Paddy Pimblett

Under Armour teamed up with JD Sports and Liverpool hero, MMA fighter Paddy “The Baddy” Pimblett, to bring their HERE TO WIN campaign to life. We knew we had the perfect location for the campaign, standing tall on Skerries Road. The mural featured a personal tribute to Liverpool by Pimblett: “I carry my city everywhere I go”. It was seen by thousands of fans on their way to the famous Anfield stadium and generated huge buzz with locals.

Tap into what’s happening with our world-leading artists and extensive network of mural locations.