THE CAMPAIGN
Don Julio 1942 collaborated with superstar DJ and style icon Peggy Gou to design a special edition bottle celebrating the brand's roots in nightlife and club culture. They tasked us with finding the perfect artists and location for a large scale mural on Gou's home turf in Seoul, South Korea.
Project Details
Client:
Don Julio Tequila
Location:
Seoul
Sector:
Beverage
Tagged:

A show-stopping mural in central Seoul, hand-painted in beautiful detail with cowboy hats, glitter and all. Peggy Gou even paid the mural a visit and shared the moment on her IG to her 4.4 million followers!