THE CAMPAIGN
Monzo worked with renowned artist Fabian Floran to design this show stopping mural. A stone's throw from the iconic London's Southbanks skate and BMX spot that inspired the piece.
Project Details
Client:
Monzo
Location:
South London
Sector:
Finance
Tagged:
equivalent to 29 London double-deckers!
Monzo’s ‘Get Busy Living’ campaign went big on London’s Southbank, with a 773-square-metre hand-painted mural in the heart of one of the city’s most creative cultural districts.
Designed by artist Fabian Floran, the mural channels the energy and movement of the nearby skate and BMX scene. Anamorphic perspective brings the campaign message to life at monumental scale, celebrating getting out into the world and making the most of every moment.
Painted across the façade of the Rambert building, the mural sits among the Southbank Centre, National Theatre and Royal Festival Hall, placing Monzo at the heart of one of London’s most recognisable cultural destinations.
"
We wanted to bring that feeling of freedom and energy that runs through our whole brand campaign. It was such a joy bringing that to life with the brilliant artist Fabian Floran and the amazing team at Global Street Art."
The Monzo Team
The mural was hand-painted over 13 days by a team of up to eight abseiling artists. As the artwork took shape, the painting process became part of the campaign itself, giving passers-by another reason to stop, watch and share.
The result was a standout Southbank presence that turned a strong creative idea into something impossible to ignore, building attention on the street and extending the campaign beyond the finished wall.
The Waterloo Bridge site and neighbouring London Landmark site cover the façades of Rambert, one of the world’s leading contemporary dance companies.
Exclusive to Global Street Art, the sites offer huge-scale visibility in one of London’s cultural epicentres, set among the Southbank Centre, National Theatre, Hayward Gallery, Royal Festival Hall and London Eye.
Revenue generated by campaigns on the site also helps support Rambert’s artistic programme, putting commercial creativity to work for the arts.
