THE CAMPAIGN
As part of Levi’s '150 years of the 501®’ celebration’s, we were tasked to create a mural campaign that brought together the best of iconic London and the classic Levi’s 501® cut.
Project Details
Client:
Levi’s®
Talon
Location:
East London
Sector:
Fashion
Tagged:
Heritage
Retail
RESULTS
We celebrated this monumental anniversary for the brand with a takeover of prime London locations for the whole month of May, hand-painting four incredible advertising murals in Hackney, Old Street, Truman Brewery and Dray's Walk (near Spitalfields). Passers-by were reminded of the unique identity, creativity and authenticity of the iconic denim brand.
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F04%2F19103018%2Flevis-global-street-art-mural-hpa031-large-inset.jpg&w=3840&q=75)
"A beast from the east in his 501 jeans rolling out of rural New England and into skate history."
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F04%2F19103344%2Flevis-global-street-art-mural-hpa031-large-full.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F04%2F19103424%2Flevis-global-street-art-mural-hpa031-2col-50-1.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F04%2F19103432%2Flevis-global-street-art-mural-hpa031-2col-50.jpg&w=3840&q=75)
"We celebrated this monumental anniversary for the brand with a takeover of prime London locations for the whole month of May."
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