THE CAMPAIGN
Timberland’s ICONIC campaign continued the momentum from their 50th-anniversary celebrations of the Original Yellow Boot, underscoring its cultural significance and timeless appeal. ICONIC was all about legacy – and bringing Naomi Campbell’s portrait to life on the streets of London and Milan was no small task. Painting an icon like Naomi had to be done right – every detail, every shadow, every expression.
Project Details
Client:
Timberland
Croud
Location:
East London
Milan
Sector:
Fashion
Tagged:
Footwear
Portrait
RESULTS
Our lead artists, Neil Edward and Pete Barber captured her perfectly, creating two hyper-realistic murals that felt just as timeless as the boots themselves. These murals turned heads, got people talking, and took the campaign beyond the street. Strategically placed in high-traffic areas, they drew attention both in-person and across digital platforms – and Timberland EU proudly shared them across their socials, pushing the reach even further.

Timberland: Iconic at La Foppa in Milan, 2024

Timberland: Iconic at Rich Mix in East London, 2024

Timberland: Iconic at Rich Mix in East London, 2024

Timberland: Iconic at Rich Mix in East London, 2024
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