THE CAMPAIGN
For their global advertising campaign 'Cuban Mode', Havana Club wanted to combine a vibrant ‘Cubanìa’ party atmosphere with well-known landmarks.
Project Details
Client:
Havana Club
Location:
East London
Sector:
Beverage
Tagged:
3D Build
Alcohol
RESULTS
This special build mural was created as an experience for the public. Featuring UV paint, UV lights, a lightswitch, and a slogan inviting those passing by to ‘Switch It On’, a flip of the lightswitch would activate the UV lighting, revealing UV paint details and a party atmosphere.
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2023%2F11%2F21134157%2Fhavana-club-global-street-art-mural-spl003-large-full.jpg&w=3840&q=75)
This mural was located ideally across from trendy arts club Shoreditch House.
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2023%2F11%2F21134253%2Fhavana-club-global-street-art-mural-spl003-large-full-2.jpg&w=3840&q=75)
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