THE CAMPAIGN
We turned the football pitch at Powerleague in Shoreditch into a work of art, painting the whole pitch as part of a huge promo campaign for Zara’s 'Athleticz' range. The pitch was creatively designed with the code '26 1 18 1,' representing 'Zara' spelled out in numbers.
Project Details
Client:
Zara Athleticz
North Six
Location:
East London
Sector:
Retail
Tagged:
Floor mural
Football
RESULTS
The pitch served as the backdrop for a two-part content shoot, featuring a women’s game and a men’s game. Local athletes, kitted out in the latest Athleticz clothing, showcased the gear in action. The campaign was part of a broader initiative titled 'Ordinary Heroes', which included various promotional activities across major cities, including OOH ads in New York City and Paris.
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F05%2F31134206%2Fzara-athleticz-global-street-art-mural-dcp002-2col-50.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F05%2F31134214%2Fzara-athleticz-global-street-art-mural-dcp002-2col-50-2.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fdmtfotb4wqi48.cloudfront.net%2Fwp-content%2Fuploads%2F2024%2F05%2F31134138%2Fzara-athleticz-global-street-art-mural-dcp002-large-full.jpg&w=3840&q=75)
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