THE CAMPAIGN
We were tasked to create a bold new artwork honouring Fendi’s Italian fashion heritage in the heart of Miami’s Design District, marking the opening of Fendi’s newly revamped flagship store nearby.
Project Details
Client:
Fendi
Location:
Miami
Sector:
Fashion
Tagged:
Graphic
Typography
RESULTS
We blended inspiration from 1950s vintage postcards from Miami together with Fendi's brand story, resulting in the concept 'A Postcard to Rome'. The finished mural, hand-painted seven stories high on the flagship Miami Design District wall, is a true picture-postcard moment. And a perfect example of our global network of media spaces and production teams, which mean we can deliver high-impact murals in the right place, at the right time.
Continuing our long-standing creative relationship with Fendi, which has seen us turn street art murals into limited edition clothing collections, we were able to flex our creative chops with a custom-design by our Lead Artist, Nelly. We took inspiration from our archive, turning to a collection of 1950s US postcards that captured a spirit of adventure and the vintage glamour of Miami, and blended this together with Fendi’s brand story. If you look closely you’ll see Fendi's founder makes a cameo on the stamp top right, with their original squirrel logo as the postage mark.

    "

    The vibrance of Miami meets Fendi energy and symbols in ‘A Postcard to Rome’ over the city’s Design District"

    Fendi Social Media Team