THE CAMPAIGN
We were tasked with enhancing the appearance of Merchant's Way, a passage linking Nine Elms station to New Covent Garden Market, in celebration of the area's rich heritage and ongoing redevelopment.
Project Details
Client:
Apex 1
Galliard Homes
Location:
Nine Elms
East London
Artist:
Jo Hicks
Tagged:
RESULTS
We partnered artist Jo Hicks (Hixxy) with Galliard Homes to create a stunning new mural along Merchant's Way. The result was an impressive 150-meter-long painting inspired by the rich heritage of the local area. To complement the mural, we added light projections that served a dual purpose: providing illumination to make the passage feel safer and adding an extra layer of visual appeal to enhance the mural's impact.
"
The aim of Merchants Way was to create an exciting and eye-catching design that really funnelled you through the walkway and kind of gave you an understanding of the New Covent Garden Market."
Jo Hicks
"
We also wanted to change the mood of the space, particularly at night making it feel safe and welcoming so we decided to use floor projections that complemented the design."
Jo Hicks
